DEMYSTIFYING ‘DIGITAL SIGNAGE’
So, what is ‘digital signage’ anyway? Most of us think of digital signage as ‘digital media and/or advertising’. Whilst that is indeed digital signage, it’s only a small part of what digital signage can do and the industries that can benefit.
Digital signage being used in this manner is what is aptly referred to as ‘revenue driven’ digital signage, which refers to the selling of advertising space on a digital network such as what can be currently viewed in the airport and shopping centres around Australia.
Digital Signage, by definition, is an electronic billboard system, used to present dynamic information electronically, on flat panel displays such as LCD, Plasma or DLP Projectors.
Wherever you need to advertise, educate or inform customers, consumers, staff, students or partners, digital signage is a fast, reliable and simple way to get your message heard.
Designed to replace and enhance traditional signage methods, whether billboard signs, printed material or static bulletin boards, digital signage is helping to merge the industries of advertising networks, point of purchase display merchandising and information signage. Here are just some of the advantages of Digital Signage:
- Dramatically more eye-catching content.
- The ability to, instantly, update or add-to content for an up-to-the-minute information service.
- Deliver specific messages to specific audiences in specific location
No matter what type of industry you’re in, we all have a common goal: To capture and hold our audience’s attention.
Whether you’re a retail store promoting a brand or advertising a sale….
or an educational institution trying to guide your students around a large campus…
a government or corporate office building with important safety information to convey to large number staff, quickly and efficiently…
or a hotel, bar or club, promoting menus, conference room schedules or local news or weather updates…we all have something to say and an audience to say it to and in today’s fast paced, high tech information age, static information boards, advertising posters and flyers just don’t cut it!
A digital signage solution can answer all your needs within one easy system.
Just some more examples of how and where Digital Signage can be used:
Replace tired, static advertising poster in shopping centres, retail stores or showrooms, pubs and clubs and you have an attention grabbing audio visual sales tool. Plus, you can update it instantly, save money on printing and display different information in different locations.
User digital signage to create an up-to-the-minute information service in hospitals, government departments, hotel lobbies, banks or conference centres.
TIMETABLES & NAVIGATION
Display timetables in train stations, airports, schools or universities, or help people navigate museums, galleries and even amusements parks.
….the possibilities are endless.